A good project has public support but without the proper messaging, materials, and outreach it can seem like an uphill battle to achieve it. We work with clients to extend the public understanding of what their project brings to the community, address key challenges, and work towards a better awareness of why a project can enhance our collective future.
Educational Initiatives &
Public Information Programs
Highway 101: Carpinteria to Santa Barbara
Updating a 1950s freeway in Coastal California is a challenge. Working collaboratively with 100,000 neighbors, five distinct communities, and the traveling public is no easy feat. We work with SBCAG, Caltrans, the County of Santa Barbara, and the Cities of Santa Barbara and Carpinteria to educate the public, establish a neighborly approach to addressing issues, and make it easy to understand the benefits of this complex, multiyear, multimodal project.
We were thrilled to help launch, brand, and create ongoing educational materials for a new, unique clean energy program designed exclusively by the City of Santa Barbara.
Drive Safe Hwy 166
Hwy 101: Linden and Casitas Pass
Chapala Street Bridge Replacement
Hwy 101 Operational Improvements: Milpas/Hot Springs
Santa Barbara General Plan Update
Old Town Sidewalks
Cabrillo Blvd Bridge Replacement
Multiyear bridge replacements on a busy waterfront draw a lot of attention. This project had roughly twenty years of planning and input before construction started. We worked with the City of Santa Barbara to set expectations, inform locals and visitors, and work closely with local businesses during pre-construction and construction to ensure a smooth, appreciated project that benefits habitat areas, water flow, and access for pedestrians, bicyclists, and drivers.
Maintaining a local culture while expanding a freeway overcrossing can be complicated. Agoura Hills residents were deeply concerned about losing their sense of community with this expansion. We worked closely with the City of Agoura Hills, Caltrans, neighbors, and local business owners to create a baseline of understanding prior to construction, a smooth process during construction, and educational materials before and after construction to highlight the benefits for longtime residents and newly emerging bike enthusiasts.
Community Master Plans & Marketing
Sometimes a refresh is exactly what is needed. We worked with Casa Dorinda to rebrand their community by highlighting the elegance of the original estate and infusing a forward-looking energy. The reinvigorated spirit carried into our work on their Campus Master Plan through resident education, neighborhood outreach, and public hearings. The result was a project without neighborhood opposition in Montecito.
Valle Verde Retirement
Expansion in Santa Barbara is always challenging, even for an established community looking to update their existing campus. We worked hand-in-hand with residents to establish the baseline of what a successful Master Plan meant to them. Then we worked with neighbors over a multiyear period to gain approval (unanimous votes from review commissions) for campus enhancements and new homes.
Having established a successful partnership, our team has continued to provide marketing support for more than a decade.
Community Master Plans & Marketing Projects
Atterdag Village of Solvang
Housing Authority of the County of Santa Barbara
Santa Barbara Zoo
Santa Barbara Museum of Natural History
Valle Verde Retirement Community
PARI Innovative Manufacturers
PARI Respiratory Equipment
Healthcare has unique audiences and messaging needed for medical devices, medication development, and start-ups. We have been fortunate to work in a variety of interesting areas with fun partners.
Transportation & Infrastructure
Infrastructure updates are necessary but often challenging in established residential and commercial areas. We provide branding, educational messaging, and outreach for numerous complicated projects, such as Desal Link that is connecting desalinated water within Santa Barbara.
Sometimes the planning process gets bogged down. After decades of fighting, there was still a desire to enhance pedestrian access and safety in this beautiful area of Santa Barbara. Our team worked with engineers, planners, neighbors, and community activists to show how different options could affect the area.
ABC 7 in San Francisco
Arizona Daily Star
Atlanta Journal Constitution
Carpinteria Coastal View
CBS 2 in New York
KEYT ABC 3, KKFX Fox 11, KCET CBS 12
KSBY, NBC 6
Martha Stewart Living
Medscape – WebMD
New York Daily News
New York Post
Orange County Register
Pacific Coast Business Times
Rocky Mountain News
San Diego Union Tribune
Santa Barbara Daily Sound
Santa Barbara Independent
Santa Barbara News Press
Santa Maria Times
Seattle Post Intelligencer
United Press International (UPI)
Ventura County Star
Wall Street Journal
Working with the media can be localized or on an international level. We help our clients with all their media relations needs. The following list is a sample of the wide range of publications where we have earned feature articles.